Digital strategy
When technology, markets and behaviour shift, we bring an outside-in perspective that turns complexity into a clear direction, helping organisations prioritise, differentiate and move with purpose.
What we do
From what’s next to what’s possible.
We combine strategy, technology and human insight to help organisations differentiate, work smarter, strengthen their capabilities and create change that lasts.
AI & product development
When AI feels abstract or disconnected from real needs, we combine practical learning with a product perspective, building confidence, capability and more efficient ways of working.
Marketing strategy
When positioning, audiences and messages need to work harder across markets, we create a coherent commercial direction grounded in senior global marketing and start-up advisory experience.
Community & experiences
When change needs participation rather than another presentation, we create formats, events and communities that bring people into the conversation and help new behaviours take root.
Talks & workshops
When teams need a shared language for what comes next, we turn AI, digital communication and the future of work into engaging learning environments that build organisational capability.
Case studies / Client work
Selected client projects.
Client: Swedish JobTech
Insikt JobTech — The future of work in the AI era
The annual industry report on how AI, data and new ways of working are reshaping the Swedish labour market, built on conversations with industry players, researchers, public agencies and the wider ecosystem.
Client: Arbetsförmedlingen
Gig Lab Sverige — Mapping the Swedish gig economy
A design lab with JobTech Development/Arbetsförmedlingen, Skatteverket, Coompanion and the Stockholm School of Economics, mapping the challenges of the gig economy through insight gathering and workshops with workers and companies.
Client: Lovable
Building in public — and growing community
A webinar for Lovable and the SheBuilds community on what happens after you build: storytelling, growth and the journey of Digital Fika, with over 1,600 matches between people from 34 countries.
